Time to getWiserabout your cat's food

No more confusion about what to feed your cat. Get research-backed insights and make the decision that's best for them, quickly.

Scan the pack

You upload the photo of the cat food

Validate the nutrition

We analyse the food against global nutrition standards for cats

Make better decisions

Pick nutrition that's adequate for your cat's needs

Analyse Cat Food

Evidence-based nutrition insights.

Better decisions for your cat, made easier.

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Ingredient Quality Check

We evaluate ingredients based on obligate carnivore requirements*

*Based on WSAVA & NRC guidelines **World Small Animal Veterinary Association (the WHO for Cats & Dogs)

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Global Nutrition Standards

Nutrition measured against Indian (IS 11968:2019), American (AAFCO) and European (FEDIAF) standards to check for nutritional adequacy

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Personalized for Your Cat

We share insights & food recommendations tailored to your cat's unique profile.

Get personalised insights

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Never worry about hidden red flags

We highlight concerning ingredients, label malpractices, and brand transparency

About Whisker Wise

Whisker Wise started with a simple mission: help cats be more understood, and empower you to care for your cats the way you want to—making good decisions, without the confusion and worry.

From one cat parent to another, we know you want to give your cat the longest, healthiest life possible. But figuring out how means navigating contradictory advice, confusing labels, and products with tall claims that all look the same.

It shouldn't be this hard.

Whisker Wise is India's first research-backed cat care platform for parents who want to do right by their cats.

We translate veterinary research into clear, actionable insights across cat care. Our guidance is based on established standards—WSAVA guidelines, AAFCO standards, NRC recommendations, and peer-reviewed research—adapted for Indian cat parents.

Our mission is to help you add years to your cat's life through good decisions.

Less time confused. More years together.

About the founder

Started by Devyani, who after being rescued by her cat Chérie in 2017, wanted her cat to "eat healthy" and "stay fit" just like she wanted to. After struggling to find the "right food" for her cat, she decided studying feline nutrition herself was the fastest way to get reliable answers. And that's what she did.

"I am vegan for animals, and my favourite point to make is to tell people that my cat only eats animal products. Because animals need species-appropriate nutrition to thrive & cats are obligate carnivores."
"Whisker Wise exists because our cats deserve to be understood & loved for who they are. And we deserve tools that respect our time and intelligence. I hope to bring that for every cat & their people."

Curated with care. Trusted by whiskers.